One of Hugh’s earliest land purchases over 50 years ago lies within the precinct now known as Redhills. Rua Hills is a continuation of that
story. The name itself speaks volumes: Rua, meaning "red" in Irish Gaelic, honours the Group's Irish roots and the Redhills region;
Hills pays homage to the area's gentle topography and connection to the land.
The Redhills valley has long been a site of significance. From Māori overland portage routes between the Manukau and Kaipara harbours to centuries of food gathering and settlement, the land has seen a variety of uses over the years, from kauri forest to farmland, market gardens, orchards, beekeeping, and more recently the Lion Safari Park, Kumeu Livestock Auctions, and a film set for Xena: Warrior Princess.
This layered history gives Rua Hills its unique identity, shaped by those who lived and worked here before. It is acknowledged by mana whenua for its mahinga kai, resources, and connection to the rohe.
Rua Hills embraces this legacy by planning a future that respects the past. Rustic, grounded aesthetics, such as corten steel and red-toned materials, are used to complement the environment, fostering a sense of timelessness and connection. The development will be a response to the challenges of modern life, including changing work arrangements, climate adaptation, and the growing need for resilient, sustainable housing.